Crayola, born in 1903 from cousins Edwin Binney and C. Harold Smith's innovative wax crayons, has evolved into the world's leading art supply brand, now a Hallmark subsidiary inspiring creativity across generations with non-toxic crayons, markers, paints, modeling clay, and interactive toys. Their portfolio sparks hands-on learning and self-expression through mess-free art kits, STEAM science crafts, coloring books, and character-themed playsets that nurture imagination, fine motor skills, and critical thinking for kids, toddlers, and even adults. With 99% U.S. name recognition, billions of crayons produced, and honors like National Toy Hall of Fame induction, Crayola remains the gold standard for safe, vibrant tools that turn everyday moments into colorful adventures of discovery and joy.
Educational books, flashcards, and reading materials.
