LEGO dominates 2024 sales with sets like the Botanical Collection and wildlife kits that appeal to both kids and adults, blending mindful play with hands-on engineering and design thinking. The brand’s big edge is its ecosystem: age-tiered ranges (DUPLO, City, Technic), licensed themes, and classroom-ready STEM sets that keep kids building for years instead of weeks.
Blocks, building sets, and construction toys for spatial reasoning.
